[fusion_builder_container hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid" flex_column_spacing="0px" type="legacy"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" first="true" spacing_right="2%"][fusion_imageframe image_id="27562|full" max_width="" sticky_max_width="" style_type="" blur="" stylecolor="" hover_type="zoomin" bordersize="" bordercolor="" borderradius="" align_medium="none" align_small="none" align="none" lightbox="no" gallery_id="" lightbox_image="https://dev4.orsobruno.mcs.it/wp-content/uploads/2024/06/STD-FCP-25-9-24-BIG.jpg" lightbox_image_id="27396|full" alt="Clicca per l'ISCRIZIONE" link="https://youtu.be/9yZz_dglw4A?si=Xl6lXlXw4hP5YmP6" linktarget="_blank" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="" margin_right="" margin_bottom="10" margin_left="" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"]https://dev4.orsobruno.mcs.it/wp-content/uploads/2024/10/REGISTRAZIONE-EVENTO-FCP-ASSOTV-PLAY-AD-TENTION.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" font_size="" fusion_font_family_text_font="" fusion_font_variant_text_font="" line_height="" letter_spacing="" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]
Si è svolto a Milano l’incontro organizzato da FCP AssoTv “Play Ad-tention” introdotto dal presidente FCP Massimo Martellini e dal presidente FCP AssoTV Roberta Lucca.
L’incontro si è svolto in 3 tempi – presentazione della ricerca FCP Play Ad-tention in collaborazione con Politecnico di Milano e Nielsen, una anticipazione sostanziosa dell’Annuario della TV italiana a cura di Fabrizio Angelini (Sensemakers) e Massimo Scaglioni (Certa), per concludersi con una vivace tavola rotonda, moderata da Roberta Lucca a cui hanno partecipato Davide Arduini Presidente UNA e Chairmen Different, Marianna Ghirlanda CEO BBDO e Presidente IAA, Stefania Siani CEO e Chief Creative Officer Serviceplan , Marco Travaglia Presidente UPA e Audicom, CEO Nestlé Italia e Malta.
[/fusion_text][fusion_button link=”https://youtu.be/9yZz_dglw4A?si=uWqxFHOcSOq8tVy-” text_transform=”uppercase” title=”” target=”_blank” link_attributes=”” alignment_medium=”” alignment_small=”” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”xlarge” stretch=”yes” margin_top=”10″ margin_right=”” margin_bottom=”” margin_left=”” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]VIDEO REGISTRAZIONE EVENTO FCP-ASSOTV P(L)AY AD-TENTION[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]








