Blog

  • Dati Osservatorio Fcp-Assoradio Agosto 2025

    Dati Osservatorio Fcp-Assoradio Agosto 2025

    L’Osservatorio FCP-Assoradio (FCP-Federazione Concessionarie Pubblicità) ha raccolto i dati relativi al fatturato pubblicitario del periodo Gennaio-Agosto 2025 raffrontati con il corrispettivo 2024.

    Qui in allegato il commento del Presidente FCP-Assoradio Monica Gallerini.

    FCP - icona per file ACROBAT PDFCS FCP-Assoradio Agosto 2025

  • The New TV Ad-Age 3^ edizione – ATTRAVERSO lo SCHERMO – Evento \ 30 Settembre 2025

    The New TV Ad-Age 3^ edizione – ATTRAVERSO lo SCHERMO – Evento \ 30 Settembre 2025

    [fusion_builder_container admin_label="CTA" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" type="legacy" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="flex-start" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" menu_anchor="evento-cta" border_sizes_top="0px" border_sizes_right="0px" border_sizes_bottom="0px" border_sizes_left="0px" border_color="#ffffff" border_style="solid" margin_top="0px" margin_bottom="0px" padding_top="0px" padding_right="0px" padding_bottom="0px" padding_left="0px" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_image="https://dev4.orsobruno.mcs.it/wp-content/uploads/2023/12/FCP-ASSOTV-Evento-the-new-tv-ad-age-BG.jpg" background_position="center top" background_repeat="no-repeat" fade="no" background_parallax="up" enable_mobile="no" parallax_speed="0.4" background_blend_mode="none" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_transition_offset="0" scroll_offset="0" animation_direction="left" animation_speed="0.3" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" align_self="auto" content_layout="column" align_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" background_image_id="" type_medium="" type_small="" order_medium="0" order_small="0" spacing_left_medium="" spacing_right_medium="" spacing_left_small="" spacing_right_small="" spacing_left="" spacing_right="" margin_top_medium="" margin_bottom_medium="" margin_top_small="" margin_bottom_small="" margin_top="0px" margin_bottom="0px" padding_top_medium="" padding_right_medium="" padding_bottom_medium="" padding_left_medium="" padding_top_small="" padding_right_small="" padding_bottom_small="" padding_left_small="" padding_top="30px" padding_right="0px" padding_bottom="30px" padding_left="0px" hover_type="none" border_sizes_top="0" border_sizes_right="0" border_sizes_bottom="0" border_sizes_left="0" border_color="" border_style="solid" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="true" border_position="all" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" font_size="" fusion_font_family_text_font="" fusion_font_variant_text_font="" line_height="" letter_spacing="" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]

    FCP-ASSOTV Evento The New TV Ad-Age 3^ edizione

    ATTRAVERSO lo SCHERMO

    [/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” dimension_margin=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”false” border_position=”all” element_content=”” first=”true” spacing_right=””][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    ATTRAVERSO lo SCHERMO Parte 1

    [/fusion_text][fusion_youtube id=”https://youtu.be/o-EGNL6-HEc” alignment=”center” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” /][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    LA TV RACCONTATA DA CONDUTTORI E SPETTATORI

    [/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” dimension_margin=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”false” border_position=”all” element_content=”” first=”false” spacing_right=””][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    ATTRAVERSO lo SCHERMO Parte 2

    [/fusion_text][fusion_youtube id=”https://youtu.be/RxXA9eG-PWg” alignment=”center” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” /][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    LE PAROLE CHE NON TI HO DETTO: GENERI TV ED EMOZIONI

    [/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” dimension_margin=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”true” border_position=”all” element_content=”” first=”false” spacing_right=””][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    ATTRAVERSO lo SCHERMO Parte 3

    [/fusion_text][fusion_youtube id=”https://youtu.be/nogZFiUG2CM” alignment=”center” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    TU CHIAMALE SE VUOI E-MOZIONI, L’INTELLIGENZA ARTIFICIALE LEGGE LE EMOZIONI SUI VOLTI DEGLI SPETTATORI

    [/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_button link="https://dev4.orsobruno.mcs.it/wp-content/uploads/2025/09/CS-Attraverso-lo-schermo_La-Tv-che-emozione-e-unisce-il-pubblico.pdf" text_transform="" title="Visualizzo e/o scarica il COMUNICATO STAMPA in f.to PDF" target="_blank" link_attributes="" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color="#ffffff" button_gradient_bottom_color="#ffffff" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="#f28b0c" accent_hover_color="" type="" bevel_color="" border_width="" border_radius="" border_color="" border_hover_color="" size="xlarge" stretch="yes" margin_top="" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-right fas" icon_position="right" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]Visualizzo e/o scarica il COMUNICATO STAMPA in f.to PDF[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

  • The New TV Ad-Age 3^ edizione – ATTRAVERSO lo SCHERMO – Evento \ 30 Settembre 2025

    The New TV Ad-Age 3^ edizione – ATTRAVERSO lo SCHERMO – Evento \ 30 Settembre 2025

    [fusion_builder_container admin_label="CTA" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" type="legacy" hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="flex-start" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" menu_anchor="evento-cta" border_sizes_top="0px" border_sizes_right="0px" border_sizes_bottom="0px" border_sizes_left="0px" border_color="#ffffff" border_style="solid" margin_top="0px" margin_bottom="0px" padding_top="0px" padding_right="0px" padding_bottom="0px" padding_left="0px" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_image="https://dev4.orsobruno.mcs.it/wp-content/uploads/2023/12/FCP-ASSOTV-Evento-the-new-tv-ad-age-BG.jpg" background_position="center top" background_repeat="no-repeat" fade="no" background_parallax="up" enable_mobile="no" parallax_speed="0.4" background_blend_mode="none" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_transition_offset="0" scroll_offset="0" animation_direction="left" animation_speed="0.3" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" align_self="auto" content_layout="column" align_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" background_image_id="" type_medium="" type_small="" order_medium="0" order_small="0" spacing_left_medium="" spacing_right_medium="" spacing_left_small="" spacing_right_small="" spacing_left="" spacing_right="" margin_top_medium="" margin_bottom_medium="" margin_top_small="" margin_bottom_small="" margin_top="0px" margin_bottom="0px" padding_top_medium="" padding_right_medium="" padding_bottom_medium="" padding_left_medium="" padding_top_small="" padding_right_small="" padding_bottom_small="" padding_left_small="" padding_top="30px" padding_right="0px" padding_bottom="30px" padding_left="0px" hover_type="none" border_sizes_top="0" border_sizes_right="0" border_sizes_bottom="0" border_sizes_left="0" border_color="" border_style="solid" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="true" border_position="all" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" font_size="" fusion_font_family_text_font="" fusion_font_variant_text_font="" line_height="" letter_spacing="" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]

    FCP-ASSOTV Evento The New TV Ad-Age 3^ edizione

    ATTRAVERSO lo SCHERMO

    [/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” dimension_margin=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”false” border_position=”all” element_content=”” first=”true” spacing_right=””][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    ATTRAVERSO lo SCHERMO Parte 1

    [/fusion_text][fusion_youtube id=”https://youtu.be/o-EGNL6-HEc” alignment=”center” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” /][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    LA TV RACCONTATA DA CONDUTTORI E SPETTATORI

    [/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” dimension_margin=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”false” border_position=”all” element_content=”” first=”false” spacing_right=””][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    ATTRAVERSO lo SCHERMO Parte 2

    [/fusion_text][fusion_youtube id=”https://youtu.be/RxXA9eG-PWg” alignment=”center” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” /][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    LE PAROLE CHE NON TI HO DETTO: GENERI TV ED EMOZIONI

    [/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ dimension_spacing_medium=”” dimension_spacing_small=”” dimension_spacing=”” dimension_margin_medium=”” dimension_margin_small=”” dimension_margin=”” padding_medium=”” padding_small=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes=”” border_color=”” border_style=”solid” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”true” border_position=”all” element_content=”” first=”false” spacing_right=””][fusion_text column_min_width=”” column_spacing=”” rule_style=”default” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    ATTRAVERSO lo SCHERMO Parte 3

    [/fusion_text][fusion_youtube id=”https://youtu.be/nogZFiUG2CM” alignment=”center” width=”” height=”” autoplay=”false” api_params=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” font_size=”” line_height=”” letter_spacing=”” text_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_text_font=””]

    TU CHIAMALE SE VUOI E-MOZIONI, L’INTELLIGENZA ARTIFICIALE LEGGE LE EMOZIONI SUI VOLTI DEGLI SPETTATORI

    [/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_button link="https://dev4.orsobruno.mcs.it/wp-content/uploads/2025/09/CS-Attraverso-lo-schermo_La-Tv-che-emozione-e-unisce-il-pubblico.pdf" text_transform="" title="Visualizzo e/o scarica il COMUNICATO STAMPA in f.to PDF" target="_blank" link_attributes="" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color="#ffffff" button_gradient_bottom_color="#ffffff" button_gradient_top_color_hover="" button_gradient_bottom_color_hover="" accent_color="#f28b0c" accent_hover_color="" type="" bevel_color="" border_width="" border_radius="" border_color="" border_hover_color="" size="xlarge" stretch="yes" margin_top="" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-right fas" icon_position="right" icon_divider="no" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]Visualizzo e/o scarica il COMUNICATO STAMPA in f.to PDF[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

  • Dati Osservatorio Stampa FCP GIUGNO 2025

    Dati Osservatorio Stampa FCP GIUGNO 2025

    L’Osservatorio Stampa FCP (FCP-Federazione Concessionarie Pubblicità) ha raccolto i dati relativi al fatturato pubblicitario del periodo Gennaio-Giugno 2025 raffrontati con il corrispettivo 2024.

    Osservatorio Stampa Fcp Giugno 2025FCP - icona per file ACROBAT PDF

  • Dati Osservatorio Stampa FCP GIUGNO 2025

    L’Osservatorio Stampa FCP (FCP-Federazione Concessionarie Pubblicità) ha raccolto i dati relativi al fatturato pubblicitario del periodo Gennaio-Giugno 2025 raffrontati con il corrispettivo 2024.

    Osservatorio Stampa Fcp Giugno 2025FCP - icona per file ACROBAT PDF

  • Dati Osservatorio Fcp-Assointernet Giugno 2025

    Dati Osservatorio Fcp-Assointernet Giugno 2025

    L’Osservatorio FCP-Assointernet (FCP-Federazione Concessionarie Pubblicità) ha raccolto i dati relativi al fatturato pubblicitario per il periodo Gennaio-Giugno 2025, raffrontati allo stesso periodo del 2024.

    FCP - icona per file ACROBAT PDFFcp-Assointernet Gennaio-Giugno 2025

  • Dati Osservatorio Fcp-Associnema Giugno 2025

    Dati Osservatorio Fcp-Associnema Giugno 2025

    L’Osservatorio FCP-Associnema (FCP-Federazione Concessionarie Pubblicità) ha raccolto i dati relativi al fatturato pubblicitario del mezzo Cinema, nel mese di Giugno 2025.
    Giugno 2025: i dati evidenziano per il mese di Giugno 2025 un incremento del fatturato totale pari al +14,2% sul 2024.
    Qui di seguito vi inviamo il commento di Alessandro Maggioni, Presidente FCP-Associnema: ““Siamo lieti di comunicare che l’andamento del mercato pubblicitario cinema nel secondo trimestre del 2025 conferma un trend estremamente positivo. Il fatturato registra una crescita del +7% rispetto allo stesso periodo dell’anno precedente, portando il risultato cumulato del primo semestre a un +5%. Un risultato che testimonia concretamente la vitalità del mezzo e la fiducia crescente da parte degli investitori. In parallelo, continua l’aumento del 5% del numero di spettatori in sala sul primo semestre , che sta contribuendo a rafforzare ulteriormente l’attrattività del cinema come piattaforma di comunicazione.
    Siamo particolarmente soddisfatti anche della crescita del numero di clienti new business, segnale evidente dell’interesse da parte di nuove realtà a investire nel cinema. Sempre più categorie merceologiche scelgono di inserire il mezzo nei propri piani media, non più solo in presenza di titoli blockbuster, ma riconoscendogli stabilmente un ruolo strategico all’interno dei budget dedicati alla video comunicazione.
    Tutto questo rappresenta per noi un’ulteriore conferma dell’efficacia e del valore del cinema come mezzo pubblicitario. Le concessionarie, riunite sotto FCP-Associnema, sono costantemente impegnate nell’ascolto e nell’analisi dei bisogni del mercato, per sviluppare soluzioni sempre più efficaci e coerenti con le esigenze dei brand.
    Guardiamo con grande fiducia al secondo semestre dell’anno, che si prospetta ricco di opportunità e con potenzialità di crescita che – siamo convinti – potranno portare a risultati ancora migliori rispetto al 2024.”

  • Dati Osservatorio Fcp-Assoradio Giugno 2025

    Dati Osservatorio Fcp-Assoradio Giugno 2025

    L’Osservatorio FCP-Assoradio (FCP-Federazione Concessionarie Pubblicità) ha raccolto i dati relativi al fatturato pubblicitario del periodo Gennaio-Giugno 2025 raffrontati con il corrispettivo 2024.

    Qui in allegato il commento del Presidente FCP-Assoradio Monica Gallerini.

    FCP - icona per file ACROBAT PDFCS FCP-Assoradio Giugno 2025